AYA Sales LLC
Lori Horak, representing craft, book, stationery, tabletop, seasonal, and toy products to national chains
ABOUT ME
From my early days in sales, when I was a top-performing Girl Scout Cookie Fundraiser to my more
recent successes as a multimillion-dollar producer for major and niche companies, I have always had a
reputation for trouncing ambitious revenue goals.
Managing a special sales department that generated more than $30 million annually representing 30% of
the companies total sales volume
Generating an average annual sales increase of 28% over a 10 year period as Director of Special Sales for a major
publishing company (division of Barnes & Noble)
Building a solid special sales infrastructure for a niche publisher which resulted in a new $2 million revenue center for the company (division of Nielsen)
Increasing sales in bookstore, mass merchant, and specialty markets from $2.9 million to $4.8 million in 2 years for a leading distributor
Building a thriving customer base and sales department that generated almost $7 million in annual sales by identifying and pursuing primary and alternative market opportunities.
When I’m not sellling, I enjoy photography, biking, hiking, knitting, cooking, healthy living, volunteering, and of course spending time with the dogs.
Volunteer Work: Lunch Break: Life Skills, Lunch Break: Alliance for Success, Fairleigh-Dickinson Mentoring Program, Ramapo Bergen Animal Refuge, Inc., Jersey Pits Rescue