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RESUME

Professional 

info​
 

#1-ranked, multimillion-dollar sales producer with a history of penetrating and dominating national markets

 

  • Creating and growing new revenue streams by uncovering and exploiting lucrative niches within core and alternative product lines, throughout primary and secondary markets.

 

  • Capturing market share and exceeding revenue goals by devising innovative sales strategies and cultivating long-term relationships with top buyers and decision-makers in targeted accounts.

 

  • Breaking new business and penetrating top accounts including Barnes & Noble, Wal-Mart, Michael's, TJ Maxx, HomeGoods, Burlington, Beall's and Books-a-Million; tapping into vast network of contacts to identify new opportunities.

 

  • Building and managing first-rate regional and national sales teams and outside rep organizations.

DESIGNER GREETINGS, INC, Edison, NJ
Vice President of Specialty Sales, 2020-2023
Hired by company President to fill a newly created role with a goal of building a robust sales operation and a key account portfolio for the third largest greeting card manufacturer and distributor worldwide. Develop and execute strategies to penetrate major off-price retail accounts and establish a strong foothold in key markets throughout the United States and Canada. Provide leadership and direction to a network of independent sales representatives.

  • Transformed a stagnant sales organization into a growth-oriented revenue generating operation. Boosted

    specialty sales revenue by more than tenfold by creating a solid business development foundation. Tripled

    revenue generated by independent representatives by instituting a more proactive sales model.

  • Skyrocketed growth in top-tier accounts by revitalizing relationships and creating comprehensive account

    strategies. Instituted a consultative approach and positioned company as a trusted partner. Successes included:

  • Strengthened partnerships with distributors, which expanded the company’s global presence and grew its foothold in key international markets including Canada and Europe.

     

SOHO PUBLISHING, LLC, New York, NY
Director of Sales, 2017-2020
Drove revenue growth through the sale of print/digital advertising and event sponsorships for a portfolio of four industry leading knitting magazines. Developed and executed strategies to capture additional market share in a highly saturated and competitive market. Cultivate executive-level relationships with retailers, manufacturers, and ecommerce firms.

  • Achieved a substantial increase in revenue in core markets by strengthening company’s digital presence and

    sponsorship programs.

  • Initiated the design and development of a digital app for company’s signature magazine, which increased digital

    subscriptions by 50% and expanded digital reach to 153 countries.

  • Increased visibility in the industry by partnering with Editorial Director to plan and launch a podcast which

    immediately took a top spot for the category

  • Served as a sales and marketing consultant for Sixth & Spring, the company’s book division.

HORIZON GROUP USA, Warren, NJ
Director of Sales, 2015-2017
Brought in to build a sales force for specialty business in toy, gift, and book markets, and to manage major accounts, including Barnes & Noble, TJ Maxx and Toys R Us.

  • Oversaw sales in publishing division (Devrian Innovations), including rights, display marketing & retail

    opportunities.

  • Managed P&L for the division and prepared budgets and forecasts.

  • Transformed an underperforming outside sales force into a highly efficient, first-rate team. Generated a 700%

    increase in year-over-year sales

MUD PUDDLE, INC., New York, NY

Director of Sales & Marketing, 2011-2015
Recruited to create additional sources of revenue to compensate for one pending loss of company’s largest customer (Borders Books & Music)​​

  • Replaced 100% of lost revenue in first year by acquiring major accounts including Barnes & Noble, JC Penney,

    Michaels, Amazon, Ollie’s Bargain Outlet, and Publishers Clearing House.

  • Doubled business by end of year two by further penetrating core and non-traditional markets, tracking trends

    and developing new product ideas.

  • Opened new sales channels globally by selling rights to publishers in foreign markets including Germany, Spain, Finland and Brazil as well as partnering with international distributors in Australia and Canada.

ADDITIONAL EMPLOYMENT HISTORY

ABBEVILLE PUBLISHING GROUP

MADAME ALEXANDER DOLL COMPANY

WORLD PUBLICATIONS GROUP

WATSON-GUPTILL PUBLICATIONS (div of NielsenCompany)

STERLING PUBLISHING CO (div of Barnes & Noble)

 

Skills

Business Development

Key Account Management

Digital Sales

National Account Management

High-Level Relationship Management Online Marketing 

Special Event Planning & Management

Sponsorship Sales

Divisional P&L Management

Channel Development & Management Sales Management & Training  

Team Building & Goal Setting

Recruiting

Mentoring

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